Senior-led software engineering studio

Complex software deserves better engineering.

Commerce, product engineering and practical AI — built with senior engineering and direct collaboration.

What we build

Commerce, products, and practical AI—built with the same engineering discipline.

Modern storefronts for complex commerce systems—without losing the backend logic the business depends on.

We modernize Magento estates, engineer faster storefronts, and untangle the integrations that make commerce operational.

Commerce backendMagentoCatalog · checkout · operations

Headless storefrontGraphCommerceReact · Next.js · customer experience

Where the work gets difficult

We design and build digital products as coherent systems, from accessible interfaces and resilient application architecture to the APIs behind them.

We build new Next.js applications and modernize existing products without treating a ground-up rewrite as the default answer.

A coherent product system

Interface to integration

Complex existing products

Untangle frontend architecture, improve performance, and replace brittle parts in deliberate stages.

New product development

Establish a durable application foundation, then carry it from working interface through production integration.

Once the product foundation is sound, AI can become a useful part of the system—not a layer of theatre.

We connect models to real product context and operational workflows, with clear boundaries for review, failure, and change.

Where AI earns its place

Product / workflow boundary

Product featuresUseful inside the interface: Search, summarisation, assistants, and other LLM integrations grounded in the product's own context.
Workflow automationStructured around the work: Classification, routing, drafting, and agentic workflows with deliberate human review where it matters.
PrototypesEvidence before infrastructure: Focused experiments that test model fit, data constraints, and operational value before a production commitment.

Models will change. The surrounding system still needs dependable interfaces, observable behaviour, and a practical fallback.

Work & insights

Selected work

Project stories keep the problem, engineering decisions, and verified outcomes intact.

Insights

Technical notes across Commerce, frontend, architecture, AI, and automation will continue the story here.

Complex problem? Talk directly to the engineer solving it.